Adina-Iuliana Deacu

Research Institute for Sustainability (RIFS Potsdam), Germany

Title: Transforming Business: Redefining Profit-Driven Business Models for Sustainable Impact

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Biography

Adina-Iuliana Deacu is a social entrepreneur, systems thinker, and environmental psychology researcher committed to transforming business into a catalyst for sustainable development. As a Klaus Töpfer Sustainability Fellow at the Research Institute for Sustainability (RIFS) in Potsdam, she is developing a framework to align profit-driven business models with long-term ecological and social value. She is also the founder of Tianmei’s World Academy, a cross-cultural learning platform that integrates environmental psychology and systems thinking to support regenerative and inclusive approaches to business development.

Abstract